Facade Lighting using 40,000 LED's

"Advatek controllers were the perfect solution to drive the lighting system for this job. We've been using Advatek products long enough to know that they hold up under extreme conditions and are flexible enough to handle the most complex of setups. The PixLite line is our weapon of choice!

Robb Pope – Founder

Digital Ambiance


In early 2018 Digital Ambiance was approached by the lighting design firm Fisher Marantz Stone to help bring to life the animated facade lighting for the new Hard Rock Casino in Atlantic City. The concept called for a series of 6 illuminated waves that flowed from one end of the U-shaped courtyard to the other along the inner facade of the courtyard, surrounding the main entrance in ambient light patterns that would reflect the seasonal mood of the Casino. In the centre of the courtyard would be a 12m tall illuminated guitar with 20,000+ pixel mapped strings fabricated by Jones Sign.

Who is

Digital Ambiance

Digital Ambiance is a multi-disciplinary design studio that works at the intersection of architectural, artistic, and experiential environments. With a passion for creating bespoke architainment and permanent theatrical installations, we integrate new technology and custom design to build features that come to life and capture the viewers’ attention and imagination. Based in Berkeley California Digital Ambiance's work covers the globe and shine amongst the world’s best.

The Challenge

  • Address over 40,000 LEDs
  • Digital Ambiance had to collaborate with Fisher Marantz Stone Lighting Designers
  • Digital Ambiance had to collaborate with Jones Sign makers on the Guitar
  • Bespoke LED control for Guitar Strings
  • Robust Installation for Permanent 365 days a year operation.
  • Solution needs to offer flexibility in design and installation.

Advatek Lighting’s Role

Advatek's role started in 2012 when the company began by designing and building highly robust pixel control systems which can handle the harsh dusty deserts at burning man and the freezing temperatures of a Canadian Christmas. Advatek's reputation for building robust control systems with the lowest dollar/universe cost on the market made is a no brainer for Digital Ambiance to specify Advatek's off the shelf Long Range Pixel Control system.


After only a few short months of planning, building, designing and collaborating, Digital Ambiance Installed the job in just under 2 weeks.


Hard Rock Casino and Hotel – Atlantic City,New Jersey

Went Live – July 2018


Advatek Products Used

  • 4 x PixLite Long Range Transmitters
  • 20 x PixLite Long Range Receivers
Categories: Case Studies